The eBay (and advertising) generation

From Slashdot:

According to the BBC, a 20-year-old US man is selling advertising space on his forehead to the highest bidder on website eBay. "Andrew Fisher, from Omaha, Nebraska, said he would have a non-permanent logo or brand name tattooed on his head for 30 days. "The way I see it I'm selling something I already own; after 30 days I get it back." Mr Fisher has received 39 bids so far, with the largest bid currently at more than $322 (£171)."

OK. I gotta say it. What is the world coming to?